What is a mood board?

What is a mood board?

Moodboards are unbeatable tools for visualising and communicating creative projects and ideas. They make it easier to capture and convey the right atmosphere or feeling - and help you maintain a consistent theme. Whether you want to create a moodboard online for a presentation or a physical one for inspiration, we can help!
So, what is a moodboard and how do you make one? Let's go through the process!
two women and a dog sitting in an office
Moodboards are often used extensively by interior designers, photographers, graphic designers, and other creatives to clarify their concepts, but they can also be used in a regular office setting as a creative way to present ideas. They are collages comprised of gathered images, texts, colours, fonts, material samples - basically, anything that conveys that expresses the atmosphere or feeling of the concept.

A moodboard can be useful in many ways. It can help you pitch an idea or explain to your colleagues how to proceed with a concept. But it can also be great for gathering inspiration for interior design. - maybe a renovation or decorations for a party? Here are our tips on how to get started!

Copy and Paste -Putting Images Together Digitally or by Hand

You can create digital moodboards in several different programs, such as Photoshop or PowerPoint, and there are also apps and digital tools specifically designed to create moodboards.

If you prefer to work traditionally, you can use a piece of cardboard or a classic bulletin board and just pin things up or a whiteboard or glass writing board where you can draw, write, and attach things with magnets! Using pins with a physical moodboard can be best as you can move your materials easily.

two women sitting in an office
three colour samples in the shade of blue
whiteboard markers

FAQ

A moodboard is a visual tool that helps you collect images and text that describe, for example, a feeling, atmosphere, or vision. Commonly used for concept development, design creation, and presentations.
A moodboard can contain anything you want, but it's usually a mix of your own images, stock photos, sketches, text, illustrations, symbols/logos, etc. A physical moodboard can also contain things like color and material samples.
Use a carefully selected and well-thought-out mix of text and images, colors, and shapes to create an inspiring and effective moodboard.
A moodboard and a collage serve a similar function. However, moodboards often contain both images and text in a combination of ideas to create, for example, a new concept. While a collage is more often a compilation of images only to gather inspiration for a particular style.

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